80% of Ghanaians will rather call customer care instead of use social media - Survey

80% of Ghanaian smartphone users will rather call their network providers instead of use Facebook, Twitter or Whatsapp to reach out to them when they have an issue with their network.

This is according to a survey by Promolante, a mobile app startup that helps telco subscribers save money on calls and data.

In the survey that was run in the Promolante app, which selected 50 respondents, 7% said they talked to their network via WhatsApp, 13% said they use Facebook or Twitter to talk to customer service agents and 80% said they prefer making direct calls. None of the respondents uses email as a means to communicate with their networks.

In the same survey, 64% of respondents said their issues were normally resolved in less than 30 minutes of reaching out to customer service agents.

When asked to rate their network's customer service on a scale of 1 to 10, 76% scored their networks 6 to 10 and only 13% scored their networks below 5.

Some of the words used to describe customer service by the telcos include:

"Near perfect", "Excellent", "Perfect", "They are trying hard", "Very good", "Satisfactory", "OK", "Good".