Access Bank holds first mini-draw to reward customers

Access Bank (Ghana) Limited has held its first mini-draw in the “Easy Access Promo” to reward 27 customers and patrons of the promo. The mini-draw was held in the Northern Regional capital Tamale on Thursday 26th of September 2013, and was preceded by a ‘Savings Walk’ through some principal streets to reach the under-banked and unbanked.

The draw for the “Easy Access Promo”, which comes barely four weeks after the launch of the Consumer Promo in August, was overwhelmingly subscribed, recording over 20,000 entrants.

Industry watchers say the impressive performance of the “Easy Access Promo” can be attributed to its focus on financial inclusion through the novel ‘Savings Walk’ focused on taking banking services to the unbanked and under-banked: those with poor or limited access to financial services.

To enter the promotion, customers are expected to deposit GH¢200 into their new or existing Access Bank savings or current accounts. Customers can also increase their chances in the draw by depositing multiples of GH¢200.

Speaking at the mini-draw in Tamale, Mr. Stephen Abban, Group Head for Retail Banking at Access Bank (Ghana) reiterated the impressive strides the promo has chalked up so far, and attributed its success to the massive support received from staff -- which is committed to setting new standards in the industry.

Mr. Abban noted that: The Easy Access promo was designed with the ordinary customer in mind; as such, barriers to the entry and draw qualification were reduced to afford a lot more customers an opportunity to participate in the promotion and have an equal chance of winning. ‘We believe that targetting un-banked and under-banked businesses and individuals helps break down the structural, educational and cultural barriers that prevent access to banking services.’

He was delighted that the thirty winners announced will provide impetus for prospects with a “wait and see” attitude to sign-up.

Mr. Kameel Adebayo, Executive Director at Access Bank (Ghana), revealed that as a truly African Bank, Access Bank is expanding its network in Ghana and the rest of Africa to serve customers better. He said: “By deepening engagement with financial services, people can be supported to lift themselves out of poverty and share in the economic growth of the economies and communities we serve”.

On his part Mr. Ekow Incoom, Head of Business Promotions at the National Lotteries Authority (NLA), noted that the process of selecting winners for the first mini-draw was conducted in fair and transparent manner. He said the NLA has supervised the promo from its inception, and can assure customers and the general public of its integrity.

Distinguished personalities including Prince A. A. Mohamed, Presiding member for the Tamale Metropolitan Assembly and Alhaji Abu Takoro, Chairman of the Education Board, were present at the mini-draw.