Airtel Rolls Out Freedom To Dream Promotion

• Empowers customers to achieve their New Year resolutions

• Customers to win between GHC 2,500 - 25,000 weekly

January 18, 2010, Accra: Airtel Ghana has announced the start of yet another edition of its life-changing customer loyalty rewards promotion to put money back into the pockets of its customers after the festive season characterized by heavy holiday spending.

The third in the series since its debut in 2009, this year’s edition, dubbed ‘Freedom to Dream’ (FTD) has been introduced early in the year to help bring financial freedom to Airtel customers and Ghanaians in general, after the heavy spending period at Christmas. The promotion which runs from now until end of March will not only cushion customers during this period but will also provide them with the freedom to achieve their New Year resolutions.

This promotion is an outgrowth of Live Your Dream (LYD) which hugely transformed the lives of many Ghanaians and this year’s ‘Freedom to Dream’ promotion is in furtherance of Airtel’s commitment to give Ghanaians the freedom to do more.

Mr. Oare Ojeikere, Marketing Director of Airtel Ghana said “At Airtel, we focus on the needs of our customers as we do business. We are introducing this promotion earlier than we did in the previous years because we have realized that most people face financial difficulties in the first few months after Christmas. This is particularly so because apart from the celebration, the New Year also comes with its various forms of commitments such as paying school fees. We are proactively responding to the needs of our customers and we are actually looking forward to transforming more lives this year” he stated.

Mr. Tara Squire, Marketing Manager, Usage and Retention said , “The mechanics have been simplified and the entry requirement modified to make entry easier. The ultimate cash prize winners will retain the right to determine how much they walk away with.

He also said effective 1st February, 18 lucky customers will be drawn weekly till the end of March. While the first 10 walk away with GHC 500 instantly, the remaining 8 will enter the ‘Moneyshow’ where they choose one of the 64 numbers on the board. This will be replicated every Tuesday within the promotion period until all 64 potential lucky winners take their turn to pick their share of the GHC 400, 000 in the prize pot. The beauty of this promotion, according to him is the fact that all numbers on the board have cash behind them, making it possible for all lucky winners to win handsome cash prizes.

Other items up for grabs include handsets which come with a year’s call credit. 3000 numbers will also be selected randomly from the promotion database every week to win free airtime.

For existing customers, one needs to either top up with a minimum of GHC2 or use GHp 5 within 24 hours. New customers join the promotion upon the activation of a new SIM card which comes with one entry and subsequently accumulate entries as they top up and use. Customers can check their number of entries gained by sending FTD to 420 or STOP to 420 to stop receiving entries.

For more information contact:

Henking A. Adjase-Kodjo

Airtel Ghana

M:0266 000 747

E: Henking.Adjase@zain.com.gh Nana Amu Fleischer-Djoleto

Ogilvy Africa Media

M: 0264457185

E: nana.fleischer-djoleto@ogilvyafricamediagh.com

About Airtel in Africa

Airtel is the new brand name for the 16 Zain operations across Africa which was acquired by Airtel International in June 2010. Airtel is driven by the vision of providing affordable and innovative mobile services to all. Airtel has African operations in: Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. Airtel International is a Bharti Airtel company. For more information, please visit www.airtel.com

About Bharti Airtel Limited

Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice and data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national and international long distance services to carriers. Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week. Bharti Airtel has over 200 million customers across its operations. To know more visit www.airtel.in