Bayport launches ‘We Are Bayport’ campaign

Bayport Savings and Loans, a member of the Bayport Management Limited (BML) has launched the WE ARE BAYPORT campaign.

The campaign is aimed at providing all relevant information about Ghana’s leading payroll-based lender and one of the biggest Savings and Loans company to its customers, investors, stakeholders and others.

Managing Director of Bayport, Nii Amankra Tetteh, said, “It is important to make information available to our customers, investors and all stakeholders. We share our growth and success with our community and it is appropriate to make information available to all our stakeholders and for them to know what Bayport really represent”.

Over the past fifteen years of operations in Ghana, Bayport has advanced over Ghs1 billion to more than four hundred thousand Ghanaian businesses and workers.

“It is exciting to also note that, our staff referred to as Bayporteers are a major contributor to our success. Currently, we create employment opportunities for over two thousand Ghanaians month on month,” he noted.

Bayport is part of an international business group with operations in nine countries across the world. Specifically, Bayport has operations in seven African countries – South Africa, Botswana, Mozambique, Zambia, Uganda, Tanzania and Ghana – and two in Mexico and Colombia.

As a true national business, Bayport currently operates from fifty-three (53) locations and present in all the regions of Ghana. The objective, according to the Managing Director, is to have a balanced and effective distribution network that delivers convenience to its customers.

The local investment community in Ghana gave a huge endorsement to the Bayport brand by actively and successfully participating in the initial bond of Ghs 200m listed on the Ghana Alternative Market (GAX).

At the group level, Bayport’s core shareholding consists of its management, the founding entrepreneurs, Investment AB Kinnevik and Helios Investment Partners. This shareholding structure is complemented in the operating companies by strategic local partners.

Bayport received its first Development Finance Institution (DFI) loan from KfW, a German government-owned development bank, and this was an immense vote of confidence in the business, the processes and the people.

In 2015, Opportunities for the Majority (OMJ) sector of the Inter-American Development Bank (IDB) granted Bayport Colombia an A/B loan facility of USD50 million. This was the first loan facility from a DFI for any of the Latin American operations of Bayport.

Bayport under the holding group BML raised over USD300 million in its maiden and subsequent bond issuance for investment in growth and business innovation. Bayport successfully has issued a total of SEK 783m and USD133 million subordinated bond on NASDAQ Stockholm in Sweden.

Public Investment Corporation (PIC), Africa’s largest strategic investor, acquired a minority stake in the business for USD149 million on behalf of South Africa’s Government Employees Pension Fund (GEPF).