Comstor Africa sets to boost IT market

Comstor Africa, a distributor of networking and security products, has launched its business in the country to help businesses deliver innovative solutions to the Information Technology (IT) market.

“Ghana’s economy is evolving and people are beginning to accept the fact that IT drives a business to expand and make it profitable. We are here to support our value-partners to help them deliver innovative solutions to the market,” Lanre Oke, Regional Sales Manager of Comstor Africa, told B&FT.

She said the local IT market is evolving, expanding and developing, saying: “we see a lot potential and opportunity in this market”.

She said the partnership with Comstor is one that will offer business security, a competitive edge, market strategy and so much more.

“We are a value-added distributor with a global network of specialty resellers, systems integrators and service providers. We have a proven route to market for products and services from the vendor through to the end-user customer.”

Comstor distributes Cisco, VCE, Panduit, Solarwinds, and Imagical products, and according to Lanre in the next three years the company will be the preferred distributor in the country.

She said at Comstor Africa they are always looking for new ways to support customers and help them grow their businesses, all based around a single concept: making organisations more effective in how they execute the end-user sales cycle.

In addition, she said the company believes in sharing its expertise with its partners. “Partnering with Comstor provides you with a one-stop resource for technology guides, comprehensive sales tools, training resources, white papers, and multi-media content that helps you become an expert and accelerate the growth of your data centre business.

“Through our Global Procurement System (GPS), Comstor is committed to helping global resellers and integrators more easily execute on a global scale by removing traditional obstacles so often associated with doing global business,” she said.

The speed with which Information Communication Technology (ICT) is developing and its impact on socio-economic activities cannot be over-emphasised.

According to the Data Development Group of the World Bank, ICT infrastructure in Ghana is progressing remarkably compared to other low-income countries, and is ranked above the 1.1% average for the sub-Saharan Africa.