Dubai Tourism to reinforce its commitment to West Africa with a three-city road show

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), is set to embark on a road show across key cities in Nigeria and Ghana, in an effort to promote the city’s ever-evolving offering to the West African audience.

Following a successful first edition in Nigeria last year, the event aims to further strengthen relationships with key industry stakeholders in the region.

Together with 11 of its Dubai-based partners, Dubai Tourism is set to begin the road show in Lagos, Nigeria on the 20th of February, followed by Abuja on 22nd of February, and ending in Accra, Ghana on 25th of February.

The event will showcase Dubai’s expanding portfolio of affordable luxury experiences across travel, accommodation, entertainment and events, with a focus on family travel.

Speaking ahead of the road show, Stella Obinwa, Regional Director Africa for Dubai Tourism, said: “Africa continues to be a priority market for us, with massive potential for more visitors to choose Dubai as their preferred destination.

Following our successful event last year in Nigeria, we are delighted to bring back our road show to these three key cities in West Africa. This gives us the opportunity to engage with key local travel partners and provide them with a greater understanding of Dubai’s holistic destination offering.”

Dubai Tourism will be joined by select partners including Emirates Airline, Dubai Chamber of Commerce, Dubai College of Tourism, as well as Hyatt Regency, Nikki Beach, Grand Hyatt, Dubai Parks and Resorts, North Tours LLC, Red Apple Travel Group, Prime Healthcare Group LLC and General Directorate of Residency and Foreigners Affairs, Dubai.

The road show also marks the beginning of a year that is set to capitalise on the successful openings and launches in the city throughout 2016, including family-friendly destinations such as Dubai Parks and Resorts and IMG Worlds of Adventure, as well as the magnificent Dubai Opera and the expansive Dubai Canal.

Furthermore, the city also recently celebrated the 22nd edition of the popular Dubai Shopping Festival, and is gearing up for the fourth edition of the Dubai Food Festival – a three-week line-up of delectable culinary experiences across Dubai.

“Whether you’re looking for fun-filled family activities, retail options or a variety of events throughout the year, Dubai has something for everyone. We hope that this road show enables us to showcase this breadth of experiences in Dubai to our partners in Nigeria and Ghana, and build on new and existing trade relationships, to facilitate the growth of outbound tourism from the region to Dubai,” Stella added.