Ecobank Ghana Limited has devoted more than GH¢35,000 every year as a sponsorship package towards the organisation of training programmes for business journalists across the country.
The move will be spearheaded by the Journalists for Business Advocacy (JBA), a group of business journalists serving as a voice for businesses in the country.
The Managing Director of the bank, Mr Samuel Ashitey Adjei, announced this at a meeting with executives of JBA in Accra, when the latter called on him to show appreciation for the previous year’s support.
He explained that it was necessary to support journalists to learn so they could build their capacity in reporting business issues to the reading public.
The General Secretary of JBA, Mr Suleiman Mustapha, said the association was born out of a training programme by the Business Sector Advocacy Challenge (BUSAC) serving as a focal point for businesses on the media front.
“Currently, we have membership across the whole country except the Volta Region. We have been advocating businesses so that the numerous challenges they face could be brought to the attention of policy makers for them to be addressed,” he said.
The group, he said, was grateful to the bank for its support last year during a training programme to equip journalists with requisite knowledge on how to report on small and medium enterprises (SMEs).
‘’We are hoping that Ecobank will make our training sponsorship an annual event, and fix it in their annual calendar or make it a corporate social responsibility programme,” he said.
