Express Life to dominate Life Insurance Industry

As part of the company’s strategic move to drive and dominate the life insurance industry with exceptional service delivery, Staff of Express Life have participated in a number of Knowledge Sharing Events organized by Leap Frog Labs, an Affiliate of LeapFrog Investments, and majority stakeholders of Express Life.

In the view of Emmanuel Aryee, (Chief Executive Officer) of Express Life, the life insurance industry is growing at a rapid pace, service delivery issues continue to dampen the public confidence in the fast expanding industry and he believes this can be addressed through exceptional service delivery, which in his view begins with an exceptional product distributed through an appropriate distribution channel.


The first workshop held in Accra, Ghana focused on Distribution - Challenges and Best practices in low-income distribution. It was facilitated by Leapfrog Labs and the Micro insurance Centre and the attendees were drawn from Leapfrog’s portfolio companies in Ghana, Kenya, Uganda, Senegal, Sri Lanka and India.


These portfolio companies are Express Life, BIMA, Mahindra and Apollo. Representing Express Life were Tetteh Ayiteivie (Head of Distribution), Dorothy Tsidi (Branch Manager), Benjamin Afful (Branch Manager) and Ernest Mickson -Yeboah (Branch Manager). Topics addressed included distribution tools and partnerships, customer marketing & awareness building. Due to the recent addition to Leapfrog’s portfolio of mobile insurance distributor BIMA, mobile distribution and the overall role of technology was a topic which sparked significant interest.

The Knowledge Sharing Series enables Leapfrog Labs to add real value: value that directly impacts both the growth and bottom line of Leapfrog’s investees, as well as the well-being and protection of the low-income and undeserved markets which each investee company target.


An integral part of the Knowledge Sharing program is the follow-up work for each investee and massive support available from Leapfrog Labs and the Micro insurance Centre. This commitment to ensuring concrete outputs of the workshop ensures that the value of the event extends beyond the three days spent in the workshop itself.


“I believe the stage has been set for greater things to come, with this solid and informative collaboration. We will work with all the experiences shared, and deliver as expected in our next session.”-- Ernest Mickson-Yeboah, Express Life Insurance, Ghana