Fidelity launches “Save for Gold” promotion

The Fidelity Bank has launched a “Save for Gold” Promotion to reward its loyal and committed customers with opportunities to win gold bars and coins.

The “Save for Gold” promotion is also meant to encourage the culture of savings and also get customers to realise the profound benefits that come with savings.

Mr Edward Effah, the Managing Director (MD) of Fidelity Bank, said this during a media launch of the promotion, on Tuesday, in Accra.

“Every year, Fidelity Bank creates an exciting platform for its loyal and potential customers to save towards a set goal and at the same time win great prizes, ranging from the Fidelity Go for Gold promo, Reach for Gold promo, and Big Fat zero Promo, to the Save for Gold Promo,” he said.

The promotion was launched by the Bank in partnership with the National Lotteries Authority (NLA) under the Caritas platform.

Mr Effah said last year, more 75,000 Ghanaians committed to saving some of their income towards the realisation of personal ambitions and won amazing prizes that transformed their lives through the Big Fat Zero savings promotion.

He stated: “As a Bank, we believe that savings is critical to a comfortable life style and we will always do our part to promote a savings culture among Ghanaians”.

Mr Jim Baiden, the Deputy Managing Director of Fidelity Bank, said all existing and new customers would have the opportunity to win over GH¢500,000.00 worth of gold bars and coins.

He said the promotion would span six months, with five monthly draws and a grand draw.

At each monthly draw, 20 gold coins would be won by 17 lucky customers who would be drawn from branches nationwide.

Mr Baiden announced that the ultimate winner would be given a one kilogramme 24 carat gold bar; the second prize winner would receive a 500 grammes gold bar, and the third prize winner would get a 250 grammes gold bar.

The fourth prize comes with three gold coins; fifth prize, two gold coins; while the sixth to 20th winners would each receive a gold coin.

“To participate, new customers would be required to open a current or savings account with a minimum deposit of GH¢300 or multiples of it, maintain it for at least one month, to stand the chance of winning in a monthly draw,” he said.

Mr Baiden said if the qualified amount was maintained for the subsequent months and throughout the promotion period, it qualified for the remaining monthly draws as well as the grand draw.

The Deputy MD said existing customers would be required to top up their account balance with a minimum of GH¢300 or multiples of it to stand the chance of winning in both the monthly and the grand draws and every GH¢300 deposited qualified for one chance of coupon.

“The longer the period you maintain your money, the greater your chance of winning in the subsequent monthly draws and the grand draw, that is, if the amount was maintained till the final draw,” he said.

Mr Baiden urged all Ghanaians and non-Ghanaians to participate in the promotion, emphasizing, “Save for a rainy day and win Gold to transform your lives”.

Mr Ekow Inkoom, the Head of Business Promotion, NLA, said the Authority was proud to partner the Bank in its activities to show love to its customers.

Fidelity Bank Ghana Limited is a Ghanaian-owned Bank with more than 700,000 customers and a vision to become a world-class financial institution that provides superior returns for all stakeholders including customers, shareholders, employees and regulators.

The bank's mission is to be among the top five banks in Ghana by December 2018, based on key performance indicators of deposits, fees, quality of loan book, and cost to income ratio as well as ensure good returns to stakeholders.