Ghana Is Wasting Quality Leather Production On Wele- CEO Of Adepa Shoes

The Thursday's edition of the Sika Sem on Atv paved way for a shoemaker to talk about the booming shoe business in Ghana and promotion of locally manufactured goods.

Chief Executive Officer of Adepa Shoes, Mr. Charis Joshua Debrah explained that shoes manufactured by his outlet are different from other local and foreign brands because they research before producing them.

When host of the show Eric Acquah inquired from him what distinguishes shoes produced by Adepa Shoes from the others, Mr. Debrah was quick to point out that "we deal in quality stuffs and believe in value for money."

He added that the use of quality leather in the production of their shoes, convinces the buyer he has bought a product that would last for long.

"If we plan we want to make mirror shoes and we go in for the materials to make it, what we avoid is to buy fake leathers on the market. If the materials are fake, we won't make the shoes at all", he observed.

When questioned about where they get their quality materials for shoe production, Mr. Debrah revealed that "there are people who solely deal in the sale of patent leathers. They are either based in Italy or Ethiopia."

He was quick to add that "this is the reason we want government to focus on leather production. We have a lot of cows here in the country but it seems technology to turn them into leather is what we lack. We are only making wele and waakye with them".

Concerning their target market, the CEO of Adepa Shoes noted that they make shoes which appeals to the cooperative market and politicians.