The Institute for Government Research Leadership Technology, has awarded Alomo Bitters, a flagship brand of Kasapreko Company Nigeria Limited, the Medicinal Herbal Drink of the year 2014.
Kasapreko Company received the award in Africa Product Forum held in ‘Abuja’ on the theme: “Building Brands, Handing Competition,” a statement issued by Global Media Alliance and copied to Ghana News Agency at the weekend said.
The statement quoted, Managing Director of Kasapreko Nigeria, Mr Kojo Nunoo as saying: “Kasapreko Company Nigeria Limited is pursuing a vision to build a world class brand using authentic traditional herbal blends and world class technology in an environmentally responsible manner to satisfy customers.”
“It is with great delight and humility that we at Kasapreko Company Nigeria Limited receive this award. Recognitions like this further give a lift to our dreams and encourage us to do more research and ultimately produce innovative products for our consumers’ satisfaction.
“This award means a lot to us, because Alomo Bitters is the only product in its category that is produced with 100 per cent natural ingredients, we are happy that our effort is been recognised in this regards,” he said.
According to the statement since the introduction of Alomo Bitters into the Nigerian market about four years ago, its growth has been driven largely by consumer demand.
“Nigerians love the drink because it is the only drink in its category that is produced with 100 per cent natural ingredients which makes it good for health, we get testimonies for the medicinal potency of Alomo Bitters from consumers.”
The Sales Director of the Company, Mr Sam Osafo said: “As a reputable company we are focused on the quality of our product that is why from the point of extraction to mixing and distilling, careful scientific processes have been put in place to ensure that we maintain the high standard we have been known for.”
“The herbs used by Kasapreko is sourced and treated by the Centre for Scientific Research into Plant Medicine in Ghana this relationship has been on for (more than) 20 years.
“Our consumers are rest assured that when they drink Alomo Bitters, they are not only drinking to enjoy, but they are also drinking to stay healthy because of the medicinal qualities of Alomo Bitters,” he added.
The Deputy Chairman, Institute for Government Research Leadership Technology, Professor John Ndanusa Akanya advised the awardees to maintain the high quality standard.
He said: “Standard and quality in manufacturing is a journey with no destination, there is no alternative for quality, it is either you produce a quality product or a substandard one.
“I strongly advise that you put in all your best and produce quality product that can compete favourably in any part of the world, there is no compromise to quality, if a company must stay afloat, such company must strictly adhere to international best practises in production.”
The statement said there are grey areas in business and production in Africa that could serve as a spring board for international business.
It noted that African countries have a huge deposit of natural, agricultural and human resources that could be exploited in production to produce unique African products like African prints, wooden carvings and figurines, clay pots, animal skin, African drums and other local products which have a huge market in Europe, America and many parts of the world.
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