L’Oreal West Africa introduces its new professional hair care technology; 'BondPhorce'

Mizani, a professional salon-exclusive brand under L’Oreal West Africa, has launched a new hair care technology, Mizani BOND pHORCE to over 100 professional hairstylists in Accra.

BondPhorce is a game-changing innovation that keeps hair healthy and strong even after use of harsh chemicals and adverse weather effect. This brings the hair back to its ideal PH Level which means the cuticles are at its healthiest. And the result of healthy hair is longer length, shine, movement, body and bounce. This is what all Ghanaian women have been dreaming of – Long and Healthy Hair!

This technology is already available with Mizani salons!

General Manager for Mizani, Mr. Saad Khan, explained how Mizani BOND pHORCE has a unique blend of Maleic and Citric Acids that protects hair through a two-step process and prevents hair from being over-processed and damaged.

This results in No Breakage, Longer Length, Bounce and Shine.

The Education Expert, Ms. Yasmine Botchway also educated the hairstylists about the product knowledge and took them through a step by step demo on how to use the professional product.

She also explained that the technology of Mizani BOND pHORCE is used for a variety of salon services like Relaxing System, Natural and Transitioning Hair, Braided and Weaves and Deep Conditioning.

About Mizani and L'Oreal West Africa

Mizani is one of the most established Professional salon brands in L'Oréal West Africa's beauty market. Founded in 1991, Mizani’s strong heritage in the industry allows for the offering or professional grade hair products, designed to empower stylists and consumers to help create any look with desired ease.

Mizani, has been present in Ghana for the last 3 years working to develop Professional Hair stylists in Ghana. Top professional salons in the country like First Choice and Beauty have been patronizing the brand since years.

L'Oréal West Africa is part of the L'Oréal group, the world's leading Beauty Company which has devoted itself to beauty for over 105 years.

Research and innovation, and a dedicated research team of over 3,600 people, are at the core of L'Oréal's strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come.