Lafia cooking oil introduced into the market

Avnash Industries Ghana Limited, an agro-industrial processing company has added to its tall list of products a refined deodorized Palm oil.

The oil, Lafia has rich nutritional properties and is only available in 25Litre jerricans.

According to the Head of Marketing of Avnash, David Adikah. The company has developed the palm cooking oil to ensure healthy lifestyles among Ghanaians and to make cooking exciting as consumers enjoy the benefits of a quality product which has all nutritional properties.

The product with the tag line “Happy Times” Lafia is expected to make in-roads into every home in the country by the end of the year.

“Avnash is introducing this brand strategically in the three Regions of Northern Ghana. The product is available for sale in Tamale, Bolgatanga, Wa and the rest of the key towns of the Northern Ghana in two weeks as the company embarks on a roadshow to introduce the brand to consumers and educate them on the need to patronize Ghana Made products and the health benefits of using wholesome and quality edible oil products, the cooking oil is locally manufactured at the 500MT per day capacity edible oil refinery located near the Tema Harbour in Tema. ” said Adikah.

He said, the product is specially refined and packaged for the good people of the savanna belt of the country. This resonates with the messaging; “This Is Our Own”.

He said, the selection of the Green jerrican is to identify with the colour of the savanna region of Ghana which is where Lafia is exclusively available for sale “and has been widely accepted by all.”

Mr. Adikah indicated that, the product which is being produced with same ingredients with high nutritional properties will have the same quality as the company’s flagship product ‘Golden drop vegetable cooking oil’.

He indicated that Lafia is produced under hygienic conditions as the Avnash oil refinery is ISO 22000 Certified, adding that “We intend to club Golden Drop Consumer packs with Lafia bulk pack, it is important for us to ride on the wide acceptance currently gained by golden drop cooking oil among the Ghanaian consuming public.