Marketing Bill to be passed before Xmas

New president of the Chartered Institute of Marketing, Ghana (CIMG), Dr Daniel Kasser Tee, says he is confident Parliament will pass the Marketing Bill into law before the Christmas festivities begin.

In an exclusive interaction with this paper, Dr Kasser Tee was impressed with the work done by the Parliamentary Select Committee and Cabinet, saying “Both Parliament and Cabinet have shown much commitment towards getting the bill passed into law. It is expected that they will pass it before Christmas.”

At his investiture held recently in Accra, the new CIMG Boss had stressed that the Institute will not relent in its efforts to get the country’s legislature to pass the bill to improve marketing practice in Ghana.

The Bill when passed into law, will enable local marketing examinations to be held, and the setting of standards to regulate the practice of marketing in Ghana.

He said passing the Bill into law would immensely contribute towards achieving the Ghana beyond aid agenda.

"Most people will be able to acquire professional marketing qualifications right here in Ghana, to enable them contribute towards growth in both the public and private sectors," Dr. Tee said.

He observed that the key aim of the CIMG was to ensure that marketers were trained to solve local marketing problems, instead of applying foreign case studies to local situations.

Dr Tee said stakeholders from the corporate world were besieged with marketing situations for which local solutions were needed.

"We need to begin documenting such situations as case studies, to challenge the thinking of marketing students and practitioners, and also bring local innovation and creativity into the practice of marketing in Ghana," he said.

Dr Tee commended all past Presidents of the CIMG for growing and sustaining the institute, adding that he together with his newly sworn in council, would pursue relevant UN sustainable goals, to attract global attention to Ghana.

Mr Kojo Mattah, immediate past CIMG President, urged the newly sworn in President and his council to focus on achieving their targets more than anything else.

"Our actions must send a clear message that we can achieve greatness together," he said.