NESCAFÉ launches 'Real Vibes Text & Win' promotion

NESCAFÉ has officially launched its new "Real Vibes Text & Win" promotion.

The event held in Accra on Thursday, September 24 will give consumers across Ghana the opportunity to turn their everyday cup of NESCAFÉ into a chance to win exciting prizes, including two electric vehicles (EVs) and prizes worth up to GH₵1 million.

Category Development Manager for NESCAFÉ, Lily Boatemaa Ntim said the promotion is open to every Ghanaian who enjoys the brand, noting the promotion was part of the company’s efforts to engage consumers and reward them through its products.

"This promotion called the NESCAFÉ Real Vibes Promo is for every Ghanaian, not particular Ghanaians, but for everybody. It gives you the opportunity to turn the NESCAFÉ you enjoy every day into an opportunity to win," she said. She further encouraged consumers to keep participating for more chances to win.

The promotion offers a wide range of prizes, including: two Electric Vehicles (EVs), cash prizes, iPhones, Samsung smartphones, motorbikes, laptops and prizes worth up to GH₵1 million are up for grabs.

The said the promotion which runs from September through to December 2026, will be held in five locations across the country during the promotional period, with winners receiving prizes at various stages of the campaign.

According to Ntim, the promotion's name draws directly from NESCAFÉ's ongoing "My Coffee, My Vibe" campaign, which was launched on university campuses across the country.

"The story behind it is actually in sync with the communication we just launched, which is the 'My Coffee, My Vibe' plan that we started on campus. Now we have this promo, which connects it to the real vibes. NESCAFÉ is simply saying that no matter who you are, your lifestyle, or whatever you enjoy, NESCAFÉ can be that creative spark in your everyday moment," she explained.

Consumers can participate by purchasing specially marked NESCAFÉ sachets branded with the "Real Vibes" promo pack. Each qualifying sachet contains a unique code inside. To enter the draw, consumers are required to;

Buy and open a marked NESCAFÉ sachet to find the unique code.

Dial *380*9# and enter the code as prompted.

Collect and submit codes from five (5) sachets to qualify for entry into the draw.

See photos from the launch