Nutrifoods unveils first premium oats digestive biscuit

Nutrifoods Ghana Limited, a subsidiary of Olam Ghana and a market leader in the production of top-grade biscuits, has entered the health biscuits category with the launch of its first premium oats digestive biscuit under its new Heath Brand Nutrisnax.

Premium Nutrisnax Oats Digestive biscuit is made from oats and whole wheat, high in fibre and totally devoid of trans-fat; the Nutrisnax brand is Nutrifoods Ghana’s first premium offering into the adult health segment.

Speaking at the unveiling ceremony at Holiday Inn, Airport City, over the weekend, Jay Anjaria, Marketing Head (Packaged Food) said the introduction of Nutrisnax in the market marked the start of a wonderful journey.

“Nutrisnax will seek to serve the health-conscious consumer with specially created, healthy yet tasty biscuits. The brand will support the young Ghanaian who is consistently striving to get more out of life by helping them make these small, yet smart, food choices to enable healthy lifestyles,” said Mr. Anjaria.

He observed that young Ghanaians are becoming more and more health conscious and aware that eating healthily is critical and that life has become so fast paced, hectic and packed with many things in a day that the young individual finds it difficult to make healthy choices either due to lack of time or lack of choices. Premium NutriSnax has been introduced to fill the void and address the problem of choice, he said.

NutriSnax will be available in a premium Mono Carton box pack of 105 gms which has two convenient snack packs of 52.5 gms each.

Business Head at Nutrifoods Ghana, Amitabh Coomar, said that the company will continue to develop and launch differentiated products to surprise and delight Ghanaian consumers and that Nutrifoods will continue to invest in capabilities that will help it achieve this objective.

Jointly owned by Olam International and Sanyo Foods of Japan, Nutrifoods Ghana is currently the leading biscuit manufacturer in Ghana, producing an assorted brand portfolio which includes some of the most popular biscuits in the country – the Royal King Cracker, Perk Shortcake, Milky Magic and Royal Digestive.

The company recently invested US$8.25 million in the expansion of its factory at Tema, upgrading the capacity of the facility with new state-of-the-art production equipment and technology.

The expansion has consolidated Nutrifoods’ position as the number one biscuit producer in Ghana. It has more than 35% market share and an unbeatable benchmark in quality, producing international standard products for local market tastes.