Rush Energy goes international with “Made in Ghana” campaign

Twellium Industrial Company Limited Ghana, the producer of the popular Rush Energy drink has taken its brand to higher level after it succeeded in making its beverage one of the most preferred energy drink on Ghanaian market.

It is no doubt that many Ghanaians who are fan of Premier League, most especially, those who watched the match between Stoke City and Manchester City, or between Leicester City and Arsenal played on Saturday would be surprised to have seen a refreshing difference of Rush Energy Drink advertisement among the ads on the perimeter walls around the field, with an inscription “Made in Ghana”.

This, to an extent, according to the Marketing Director of Twellium, Mr. Ali Ajami is part of the effort of the company to represent one of the best brands that has come from Ghana, and to tell the world that Ghana produced products are of international standard.

Adding that “promoting Made in Ghana agenda is a big part of our marketing activities, and one could argue that if enough Ghanaian companies did their bit, the ‘Made in Ghana’ agenda could be boosted considerably, after all, as it’s often said, little drops of water make a mighty ocean”

Twellium Industrial Limited is a proudly Ghanaian company, set up in Ghana in 2014 with a multinational management team with the aim of bringing onto Ghanaian market beverages that have been on the American and European markets for over 30 years as a franchise from the Monarch Beverage Company of Atlanta, USA. The company also has the franchise to produce and market the products in the West African sub-region.