Samsung to open brand shop at Osu Mall

As part of a bigger strategy to maintain its position as the largest electronics company in Africa and to ensure consumers have easy access to world-class innovative electronic appliance and smart devices, Samsung Electronics Ghana is set to open an ultramodern Brand Shop at the plush Osu Mall later this month to give customer a world class shopping experience in a luxurious shopping environment this Christmas.

The Brand Shop will give customers their one stop shop to purchase Samsung full range of products to meet their needs with product line-up ranging from audio-visual, home appliance, mobile phones and IT products. This premium brand shop will also enhance its service delivery by taking care of the needs of every customer.

"This Samsung brand shop is offering our customers the full Samsung premium experience across our digital appliances and smart phones category," said Richard Nunekpeku Marketing Manager for Consumer Electronics at Samsung Ghana.

This will provide the consumer with a stimulating environment in which to discover the full spectrum of Samsung's world-class offerings in one easily-accessible location," Nunekpeku added.

According to Nunekpeku, the store will be manned by fully trained and experienced Samsung staff who will take cherished customers through the whole Samsung experience.

“We realized that Osu has become a major commercial hub in the capital and thus as a brand that cares about our customers we wanted to provide them with the convenience of shopping in a luxurious and easy-to-access environment closer to them. We believe that the location of the Brand Shop at the Osu Mall will give our cherished customers the ease of access in a relaxed environment for the needed shopping satisfaction”.

The shop will have a product experience zone with the full range of Samsung Digital Appliances, Smart phones, Tablets, Note, IT Solutions, Digital Imaging, Mobile Communications, laptops and other accessories making it the ultimate shopping destination for everyone this Christmas.

The Brand Store will also give customers the exclusive opportunities to experience the latest range of Samsung’s luxury products which include the 85” Ultra High Definition Television (UHD TV), the world’s fastest cooling Jet Engine Air Conditioner and the ultimate four compartment T9000 Refrigerator.

Samsung continue to expand as its customer care centres across West Africa and this new shop comes at a time when Samsung has shifted its attention to Africa, as the company grows its market shares across consumer electronics and mobile segments