Stanbic Bank encourages savings culture with ‘Save to Gain’ campaign

Stanbic Bank Ghana has launched a new campaign designed to encourage a habit of savings among Ghanaians. Dubbed “Save to Gain”, it is a national savings campaign intended to improve savings culture, financial inclusion and economic growth and prosperity. The campaign encourages clients and prospective clients to sign up for the Pure Save Account, a high interest savings product.

By making multiple deposits of GHC500 and maintaining a minimum balance of GHC500 in their Pure Save account between 3rd April and 2nd August 2017, customers stand a chance of winning a grand prize of GHC100, 000. The campaign will also see depositors earning a monthly investment reward of GHS 10,000. The five highest depositors in this campaign will win commemorative gold coins while several others will receive consolation prizes worth over GHS 40,000.

Speaking at the launch of the campaign in Accra, Alhassan Andani, Chief Executive, Stanbic Bank, said the campaign has a double purpose of sensitizing Ghanaians on the importance of savings while opening a window for them to have personal financial security.

“70 percent of Ghanaians are unbanked and out of the 30% that have bank accounts, only few have a consistent saving habit,” he said. “Through this campaign, Stanbic Bank wants to create awareness that savings is the best way to secure one’s future. With the Pure Save Account, your money grows faster, you reach your financial goals quickly and you have the peace of mind that comes from knowing you are ready for the unexpected.”

Every deposit of GHS 500 earns the customer a coupon and qualifies them to be entered into a Weekly Bonanza and a chance to win GHS 10,000 in the monthly draw. Four deposits of GHS 500 or every deposit of GHS 2,000 earns customers a Money Zone coupon and qualifies them into GHS 100,000 draw at the end of the campaign. Cash prizes for the campaign will be immediately paid into the customer’s account. To encourage a savings culture, all deposits made as part of the campaign must be saved with the bank for 4 months starting from the date of deposit.

Stanbic Bank has over the years rolled out a myriad of savings and investment products that offer unrivalled financial security to its customers. These products include the Stanbic EduPlan, which allows parents to provide an uninterrupted quality education for their wards up to the highest level.