Ms Hannah Djannah, Assistant Business and Communication Manager of Stratcom Africa said effective communication is the key to success in every business. She therefore asked private and public businesses to uphold the practice in their corporate dealings.
Ms Djannah made this known to Ghana News Agency (GNA), in Accra on the sideline of the Business Sense Exhibition and Ghana’s Small and Medium Enterprises (SMEs) Conference organised by OML Africa.
She said Ghana’s SME’s sector holds about 70 per cent of the country’s economy and Stratcom is to make them stand out from other enterprises through effective communication.
Ms Djannah called on SME’s to seek the expertise of communication development experts, research, monitoring and evaluation experts to transform their businesses with their expertise in order to achieve their goals.
Mr Antonio Asinyo, a visitor at the exhibition told the GNA that the SME’s in Ghana has a long way to go in terms of management and knowledge acquisition. He said government should encourage and support the SMEs to undertake training to improve on their lot.
