4

This Ghanaian entrepreneur is changing the African narrative through media

Mon, 9 Jul 2018 Source: Ismail Akwei

The African media space is getting a revamp with nouveau organisations focusing on rebranding the continent to compete with the fastest growing industry.

However, one notable personality who is Ghanaian and based in the United States started the renaissance since 2011 with the vibrant Pan-African history, culture and news media Face2Face Africa.

Isaac Babu-Boateng is the CEO of Babu Global, a global full-service marketing, creative and communications agency for the Pan-African market. Babu Global is the parent company of Face2Face Africa which Isaac co-founded with his partner Sandra Appiah.

As CEO of Face2Face Africa until 2017, Isaac Babu-Boateng was named as one of Africa’s Best Young Entrepreneurs in 2013 by Forbes Magazine and was featured in Lincoln University’s “Forty Under 40: Most Successful Alumni” list in 2016.

In 2017, he was honored by The Network Journal at the “Forty Under 40” awards, which recognizes outstanding black professional achievers in the United States.

The Lincoln University alumnus is a sought-after brand strategist and consultant, with over a decade experience developing and executing strategies for both local and international firms.

He has also managed a variety of brands that engage a smart, affluent, and robust market of progressive Black millennials both in the United States and in Africa. They include Toyota, State Farm, Guinness, Brussels Airlines, Prudential among many others.

As one of the leading voices of the Pan-African millennial generation, Isaac has successfully placed Africa on the world map with iconic annual events like the Pan-African Weekend held in New York City and the Ghana Legacy Awards held in Accra to honour the continent’s greatest products and pave the way for progressive millennials to be outstanding.

He manages a global team of over two-dozen employees of African descent across the world in the Babu Global Africa and the United States offices in Ghana and New York respectively.

Ghanaian-born Isaac Babu-Boateng is a father and a husband who always carries Africa wherever he goes.

Source: Ismail Akwei