Tigo Ghana launches new VAS products

Ghana mobile operator Tigo introduced three new VAS products: Tigo Family Care Insurance, Tigo Facebook phone and Tigo Ads. Tigo Family Care Insurance provides life insurance cover for prepaid subscribers and any one member of their families aged between 18 and 69 years.

Registered subscribers need to spend GHS5 (US$3) a month to get GHS200 insurance cover for themselves and registered family members in the event of a natural death. GHS10 spent per month qualifies the subscriber for a GHS400 cover, GHS15 for GHS600, GHS25 for GHS800 and GHS40 for GHS1,000.

The Tigo facebook phone is sold for GHS49.99 and comes with 1GB free data allowance and free GHS5 worth of airtime. Tigo ads is a permission-based advertising service, where prepaid subscribers interested in the service would have to text “JOIN” to short code 9000 to start receiving adverts for free.