Tigo launches Big Six promotion

Tigo has introduced a new offer called “Tigo Big Six” to give new customers the freedom to do more on social media channels and to make the internet accessible to all.

The Big Six offers new customers free data on registration on to the Tigo platform, including 100MB to browse the internet for seven days; unlimited music from Deezer for 15 days; and 200 per cent bonus on all top-up using Tigo vouchers.

Other benefits to users include a 300 percent bonus on all weekly and monthly internet packages; 300 per cent bonus top up using Tigo Cash; and free Tigo No. 1 for 30 days.

The Tigo Big Six is for only new customers, including those who buy new SIM and those who port in from other networks.

The bonus talk time could be used to make calls to other local networks and international lines.

Ms Ama Daaku, the Acquisition Manager, said at a Press launch in Accra that, the bold offer would give customers value for money, without restrictions to particular digital or social media channels.

“Beyond giving customers the freedom to cherry pick and choose the social media channels they want, we are giving them bonuses on all talk time to keep them connected,” she added.

Mr Tara Squire, the Head of Mobile, said the new development was designed based on customer needs and behaviour pattern.

“An in-depth analysis of our customers indicated consistent use of several digital platforms, including Instagram and Twitter. Customers also wanted to roll over any unused credit into the subsequent month,” he explained.

Mr Squire also said the welcome offer would enable customers to utilize all their digital products, including unlimited music and Tigo cash.

“As the first mobile network operator in Ghana, we have championed many industry firsts including free Bonto. Tigo Big Six is another such innovation to give freedom to customers to do more; no restrictions, customers decide what they want to do,” Mr Squire said.

Tigo started operations in Ghana in 1991 as the first Mobile Network Operator and it is part of Millicom, which provides mobile, voice, data, cable television, broadband and financial services to over 50 million customers in 13 emerging markets in Africa and Latin America.

Tigo Ghana was adjudged “Product of the Year” in 2014 at the Ghana Telecom Awards and Best use of Social Media Marketing Campaign of the Year.

It also picked up “Best Marketing Campaign”, and Tigo Cash as Best Mobile Money Service of the Year.