Tonaton.com urges Auto parts dealers to adopt online marketing for branding and sales

Faced with the rising costs of advertising which is impacting negatively on sales volumes in the property market, Tonaton.com, Ghana’s largest marketplace has urged Auto parts dealers to move away from traditional marketing platforms and adopt new techniques to stand out and woo buyers.

From print, radio and television through personalized selling to staging special fairs, Auto parts dealers seem to be trying out all possibilities to raise their visibility in a cluttered marketplace as well as drum up consumer interest.

“The Auto parts and Vehicle After Market products segment has been inundated by different marketing and customer trends, particularly in the wake of globalization and proliferation of brands.

This explains why Auto parts dealers must adopt online platforms like Tonaton.com to enable them become more visible and make more sales”, noted Richmond Osei- Baffuor, Head of the Cars Category at Tonaton.com at an interaction with Auto parts dealers in Accra.

Touching on the issue of adopting online marketing to effectively connect with prospective buyers all over Ghana he noted, “Gone are the days when only people from this vicinity would be the ones calling to enquire about auto parts. Thanks to Tonaton.com, Auto parts dealers now receive calls from London, Tamale, Kumasi and Takoradi”.

In his contribution, Mr. K. Osei, MD of Monroe stated that “Tonaton.com is a highly effective platform which complements our sales and marketing efforts at no cost.

Additionally they have Account Executives who visit our premises to help us upload our ads, which makes it easy for those of us whose computer skills are sub-optimal.

Tonaton.com, Ghana’s largest marketplace, is an effective platform to reach out to plenty of customers at a time.”

Since entering the Ghana market, Tonaton.com has been at the forefront of innovations and are continuously looking for novel strategies with which the outfit can help businesses reach their customers in a more cost-effective way.