Vodafone counters NCA’s blunder on market shares

Vodafone Ghana has said its market share rather increased at the end of January this year, and did not decrease as was erroneously published by the National Communications Authority (NCA).

In its monthly report on the telecommunications industry, the NCA indicated on its website that Vodafone’s subscriber base increased from 7,069,516 in December last year to 7,177,032 at the end of January.

However, in quoting the market share, the NCA presented a drop from 23.29 per cent in December 2014, to 21.97 per cent in January; an error which it has attributed to an Excel formula error and corrected.

A statement issued by Vodafone Ghana said its market share increased from 23.29 per cent in December last year, to 23.43 per cent at the end of January this year.

The statement said, “in an industry where perception is everything, the misrepresentation by the NCA created a major dent as key websites and media establishments rely on the NCA data for their news reports – reports which shape public perception.”

Mr Gayheart Mensah, Director of External Affairs at Vodafone Ghana, expressed confidence that the consistent rise in the company’s performance had only just begun.

“At Vodafone, there is a concerted and persistent effort to always step up our performance and to provide unmatched customer experience.

It is an ethos that is intrinsic to the way we operate as a business – and this we will continue to do”, he said.