Zenith Bank gives a boost to e-commerce

The Head of Business Services of Zenith Bank (Ghana) Limited, Kwame Adadey, has said the adoption of technology in banks has helped them to serve customers better.

He said that the use of ICT platforms by banks has enhanced customer service delivery and enabled them to align their operations to boost customer satisfaction, reduce the cost of doing business, and increase revenue streams.

Mr. Adadey said Zenith Bank's reliance on technology has enabled it to penetrate the competitive banking industry to become one of the best-performing financial institutions in the country.

Mr. Adadey noted at the Business Times Breakfast Roundtable on ICT, held in Accra recently, that many of bank’s bouquet of products rest on the deployment of technology, which has helped customers to enhance their business processes.

He cited the Bank’s product, Z-Web Acquiring Verified by Visa (Z-WEB), aimed at enabling local businesses to make and receive payments online.

“Z-WEB is a secure online acquiring platform. This service allows the customers to accept card payments from persons who patronise their services online using their VISA cards,” he said. Z-WEB interface connects merchants, cardholders, and Zenith Bank with Visa’s network, offering the assurance of secure transactions and timely payments.

This product, which has been introduced to give a competitive advantage to the Bank through the use of technology to enhance customer operational efficiency, is envisaged to address the challenge businesses face with regard to receiving payment for online transactions in a secure swift and timely manner, thereby boosting e-commerce in the country.

He further noted that Z-WEB will complement the other electronic products of the Bank -- such as Internet banking, ATM services, PoS, mobile banking, Z-Prompt services, among others -- which are all geared toward enhancing customer experience.