Here's why GoldBod Jewellery is under 'heavy fire' on social media

GoldBod Jewellery, a subsidiary of the Ghana Gold Board, has come under intense scrutiny on social media following videos showing the company listed as a sponsor for a private women’s empowerment event.

The backlash began after a photo circulated online indicating that GoldBod Jewellery, as a government institution, sponsored the recently concluded Woman of Valor event in the UK on March 7, 2026.

Founded by renowned broadcaster Nana Aba Anamoah, the event brought together women from diverse backgrounds at the London Hilton on Park Lane to network and celebrate ahead of International Women’s Day.

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However, social media reactions quickly turned critical, with many users questioning both GoldBod Jewellery and the Woman of Valor initiative.

Some argued that the event was not accessible to the general public, despite being promoted as an empowerment program. Others raised concerns about the appropriateness of GoldBod Jewellery’s sponsorship as a state-owned institution.

As the debate intensifies, GoldBod Jewellery, its parent company, and the Woman of Valor event continue to face widespread backlash across social media platforms.

Check some social media reactions below:

What is "Women of Valour" about? I understand the English, but what is the aim of this program, and why is GoldBod sponsoring it? pic.twitter.com/hcJHjJIWMh

— Efo Dela (@victusdela) March 8, 2026

Gertrude Emefa Donkor should tell Ghanaians how much was spent on Women of Valour organised in the UK

We want to know in which ways and means did Ghana Goldbod Jewellery sponsor the program of Nana Aba Anamoah pic.twitter.com/4Es94Qu1SO

— Uncle Paa Kwesi (@papakwesi_jr) March 8, 2026

Women empowerment and instead of doing it in deprived communities, them say London dey need am pass https://t.co/TX46F8Me2R

— 🇬🇭god Amongst Men (@evithence) March 8, 2026

Goldbod Jewelry is sponsoring Nana Aba Anamoah's Women of Valor 2026. pic.twitter.com/I92oici2nK

— Receipts Guy (@receiptsguy) March 8, 2026

🚨she should just pray Goldbod Jewelry LTD record profit

Else

pic.twitter.com/xHkPyu7PeP

— Listowel Mensah, MBA (@Listo_Mens) March 8, 2026

🚨Gertrude Emefa Donkor 😤

— Listowel Mensah, MBA (@Listo_Mens) March 8, 2026

Ei, Emefa ein matter you take two secs talk um like that🤣 https://t.co/zHkMQxsPIm

— MrOpare (@mista_opare) March 8, 2026

I’ve always wondered the purpose of this event What’s is it all about ? https://t.co/Ze1zTJahgh

— PILATO BRANDS (@onepilato9) March 8, 2026

GoldBod Jewellery isn’t some “hidden” brand people don’t get. It’s already the jewellery/value‑add arm of Ghana Gold Board with showrooms, e‑comms and diaspora promos. The issue isn’t awareness, it’s strategy: tell a consistent made‑in‑Ghana story, target the diaspora digitally… https://t.co/VtVpbUI88Z

— BlackStarPatriot (@1957_GHPatriot) March 8, 2026

What is this event really about? And why can't it be hosted consistently in Ghana? Do you need to hold expensive programs abroad, now sponsored by a State organization, to empower women, abroad? Obviously it'd cost way high in London or Paris than it will in Accra.

— Kwaku Asante (@kwakuasanteb) March 8, 2026

Broo.. I vex waaaa.. that thing is just for the rich people oo and you have a state organization sponsoring them whiles the poor study under trees.. Mahama should wake up oo..

— Yard Man (@YardMan5e) March 8, 2026

I think people don’t realize “GoldBod Jewellery” is the consumer brand of Goldbod that turns the gold into luxury products.If I was the marketing manager I will gladly sponsor to be visible in a room full of aspirational GHANAIAN women in the diaspora.Or am I missing something?

— Meistermind (@mistameister) March 8, 2026

Just so you know, there are many TEIN faithfuls on campuses who dedicate their lives to building and sustaining the network, working tirelessly to make it vibrant and attractive enough to bring more students into the NDC. Yet many of these same comrades are owing fees and being…

— MrOpare (@mista_opare) March 8, 2026

Gooldbod Jewellery which is not 2yrs old is rich enough to sponsor Women of Valour😹😹 but grass root request will be told to wait 😭😭

— Uncle Paa Kwesi (@papakwesi_jr) March 8, 2026

Gertrude Emefa Donkor, Goldbod Jewelry CEO did very well in sponsoring Nana Aba Anamoah's Women of Valor 🫶❤️

To those questioning her generosity, STFU! 😛 pic.twitter.com/4gyTAUYBIm

— Ghanaba Manuel🇬🇭 (@nanakgyesi1) March 8, 2026

GOLDBOD Jewelry sponsoring Women of Valour but can’t help provide portable water nor help with basic needs.

Vim, we will all be here to witness a huge sample size in the coming days 🤝🤝🤝 https://t.co/OlnFFc2Gf8

— QWEKU (@_Dhellali) March 8, 2026

Some of us got beaten at polling stations, stood on our grounds for the right things to be done in order to bring the NDC to power. At the same Nana Aba & her colleagues were attacking the party & JM. Now I can’t afford 3 square meal a day yet Nana Aba got sponsored🤦‍♂️🤔 pic.twitter.com/f4C1phaoNJ

— Emeafa Hardcastle’s PA (@p_attigah) March 8, 2026

If sponsoring Women of Valor program could have provided Goldbod Jewelry with the marketing exposure it needs; appointing ambassadors instead serves little purpose. It appears to be an intentional waste of Ghana’s resources. 2028 is fast approaching.

— 🇬🇭god Amongst Men (@evithence) March 8, 2026

This is how you erode the goodwill

— Jude Duncan (@mensaduncan) March 8, 2026