Game Park targets more winners with new car promotion

Game Park Lottery has launched its “Play, Win, Drive” campaign, with the company expressing confidence that the promotion will reward more players while reinforcing trust in its lottery products and commitment to giving back to customers.

Speaking in an interview during the launch on Wednesday, July 22, 2026, Executive Director of Game Park Lottery, Bibi Bright, said the promotion forms part of the company’s broader strategy to reward loyal players and support communities through innovative campaigns.

“We are looking forward to a successful promotion and hopefully one successful winner who will be very pleased driving away with the vehicle,” she said.

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Bibi Bright also explained that Game Park, which was incorporated in 2023 and operates under the National Lottery Authority (NLA), currently offers two lottery products — Pick 1 and Pick 4 — which have gained popularity among players across the country.

She noted that Pick 1 requires players to predict one number from a pool of 1 to 36, while Pick 4 challenges players to correctly predict four numbers selected from 0 to 9.

According to her, the company intends to build on the success of previous promotions by introducing bigger rewards for players.

“This is the first time we are giving away a car. We thought, why don’t we do something grand? Our players are used to winning with us because we’ve done several promotions over the years,” she stated.

She disclosed that winners have emerged from different parts of the country through previous campaigns, adding that the latest promotion is expected to attract even greater participation.

However, she revealed that Game Park is the first lottery company in Ghana to offer a pickup truck as a promotional prize, noting that most lottery operators traditionally give away smaller saloon cars.

“We are the first lottery company to do a pickup of this sort. Mostly, they do smaller saloon cars, but we wanted to do something different for our players,” she said.

Bibi Bright said the company plans to undertake more community-focused initiatives, including vehicle promotions and corporate social responsibility (CSR) projects in partnership with regulators and other stakeholders.

“After this, we are looking forward to doing more vehicle promotions and giving back to our community, especially the youth who want to venture into transport businesses such as Uber. We are also looking at undertaking CSR activities with our partners and regulators,” she said.

She assured Ghanaians that Game Park operates with transparency and integrity, stressing that all draws are conducted live under the supervision of regulators.

“Game Park is very transparent. Game Park is innovative. We are open. Our draws are live, and our regulators are always pleased with the systems we have in place to ensure fair and successful draws,” she said.

She encouraged the public to patronise only licensed lottery operators, noting that measures have been put in place by regulators to protect players from illegal lottery schemes and fraudsters.

Bibi Bright further disclosed that the company has paid out more than GH¢129 million in prize money since it began operations three years ago.

“So far, we have paid a little over GH¢129 million in three years. So yes, it’s real,” she added.

ANAS/MA

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