The highly anticipated music video for Beyonce’s “Already featuring Ghanaian dancehall act, Shatta Wale and Jamaican-American trio Major Lazer has been released.
‘Already’ is one of the tracks on Disney and Beyonce’s major collaboration, Black is King which was inspired by Disney’s live-action film, The Lion King: The Gift.
Black is King focuses on “the beauty of tradition and black excellence and “reimagines the lessons of The Lion King for today’s young kings and queens in search of their own crowns”.
The visual album was shot across the globe including scenes from South Africa, Ghana, Belgium, Los Angeles, London and New York.
A list of Ghana’s leading creatives in music, fashion, film and dance were enlisted by Parkwood Entertianment for the project which critics say has placed Ghana firmly on the globe.
As the world celebrates the music, creativity and storytelling prowess of Beyonce, one key take away will be the work of the emerging talent in the ‘Already Video’ and the full visual album.
Here are 8 creatives who worked on this major project and brought Ghanaian creativity to the front row.
Shatta Wale
The video which premiered on Friday, July 31, 2020, already has some chats breaking hit and records to its credits.
Writing on his experience and the opportunity, Charles Nii Armah said, “Thank you My Queen for believing in my talent and giving me a platform to share my good message to the world …God will forever bless you ???????? #symbolofhope #Already @beyonce #BlackisKing. 2020 Ghana behu miracle ????????????????”
DWP Academy
“I am not crying….????????????????Thanks to QUEEN BEYONCÉ for setting the bar so damn high for all of us. Honoured to be part of this brilliant Directing Team. We did that.#BlackIsKing,” wrote Bazawule
Emmanuel Adjei
A long time associate of Beyonce, Ghanaian American creative director, Kwasi Fordjour is an executive with Parkwood Entertainment which is also the company of the Pop-star. Fordjour played a critical role in the overall visual album.
David Bonuah
The award-winning dance champion who has been in several music videos took to Instagram to share his thoughts on the big feature.
“This one be heavy, a big win for @dwpacademy, a big win for Ghana. We featured in #BlackIsKing,” he captioned.
Sharifah Issaka
Sharifah Issaka was also mentioned as a producer for the video that was shot in Accra, Ghana. “I never post to my feed (stories only / sound on), but for this, I’ll make an exception,” declared the Creative consultant and producer who is based in Ghana.
Nana Kwasi Wiafe