Participants will be treated to interactive styling sessions
Over 10 fashion retailers are expected to take the runway to showcase fashion-forward pieces at Accra Mall’s maiden Fashion Weekend on the 24th and 25th August 2017.
The Marketing Manager for Accra Mall, Denise Asare stated in a press release that the event was a great opportunity for patrons to have fun and know that they can find all they need at the mall.
Participants will be treated to interactive styling sessions with celebrity stylists Karen Kash Kane and Kelvin Vincent, who have styled celebrities such as Efya, Selly Gally and Joselyn Dumas.
Find the full statement below
Accra Mall Presents The Accra Mall Fashion Weekend
Fashion, Beauty Tenants and Local Designers to Showcase Collections on Runway
ACCRA, GHANA 15 August 2017 - Accra Mall, the city’s most visited retail centre, is set to host the inaugural Accra Mall Fashion Weekend. The event will take place on 24th and 25th August. Over 10 fashion retailers will take to the runway to showcase fashion-forward pieces available at Accra Mall. The weekend event will be curated by Glitz Africa and will kick off on 24th August with a beauty lounge event headlined by Mac Cosmetics, the official makeup sponsor. The weekend will wrap with a grand finale fashion show on 25th August at 6 PM. Local fashion brand Charlotte Privé will also showcase their latest collections.
“Many times, I find people don’t really know the variety of offerings [and] retail experiences we have here at Accra Mall. Everything from healthy food, to kids shopping, electronics and fashion forward clothing. This is why the show is important, we want to have fun and show that we truly are the mall with it all,” shared Denise Asare, Accra Mall Marketing Manager.
On 24 August, the beauty lounge will kick off with live hair demonstrations lead by Exotic Trends hair specialist, Salome Davies. Participants can expect interactive styling sessions featuring celebrity stylists Karen Kash Kane and Kelvin Vincent, who have styled celebrities such as Efya, Selly Gally and Joselyn Dumas to name a few. Glam and makeup demonstrations will be led by MAC Cosmetics, where they will share the season’s newest arrivals and looks.
The fashion show will kick off on 25 August at 6 pm in front of Second Cup Café. The runway will include Accra Mall Retail brands with guest showcases from local designers. Berla Mundi will host the fashion show.
“We’re excited to showcase this season’s collection. This experience is all about re-energizing the shopping experience for our customers,” said Deborah Sowah Marketing Activation Manager, Vlisco Ghana.
Attendees will receive makeup and styling tips, discounts and free give0aways. The retail experience will encompass something for everyone.
SCHEDULE OF EVENTS
24th August 2017 2 PM
Beauty Lounge
Live Hair Demonstration - Exotic Trends Hair Stylist
Make Up Demonstration - Mac Cosmetics
Interactive Styling Session - Kelvincent & Karen Kash Kane
25th August, 2017 6 PM
Accra Mall Fashion Showcase Host: Berla Mundi
