Award-winning music crooner Akoffena Difaya rebrands as AK Difaya. To announce this, the Emeamea hitmaker is set to serve music lovers across the globe with a new song titled Seasons.
Rebranding stands to be one major element to promote one's craft and business in the creative arts industry and it looks like AK Difaya is having it all spot on.
"After several thoughts and deliberations with my team, we deemed it necessary to make the name and brand and household one," he said.
"Most at times, fans find it difficult in getting my (first) name right in terms of spelling and pronunciation and it isn't fair to make my fans go through such hustle just to get my name right" he further explained.
In as much as fans find it difficult to accept artiste come out in a different way, we can still count some artistes who went through successful rebranding in the Ghanaian music industry.
We can make mention of Batman who became Samini, Bandana who turned Shatta Wale, Tictac who is now Tic, Paedae who is now Omar Sterling and many more. Today, the Shopping and Twaano hitmaker joins the race of rebranding as he turns AK Difaya instead of Akoffena Difaya.
His new song Seasons is set to be released on 24th July 2019. Anticipate greatness