Are Ghanaians refusing to buy movies?

Signals picked from Ghana’s movie marketing industry say all has not been well for the past few months. Industry sources claimed movie sales had gone down against previous estimation that things might go well.

The source was however not certain about this month’s sales but said producers and marketers were seriously strategizing to recapture the movie market.

Marketers are however keeping the reason for low sales to themselves. Producers have also remained tightlipped.

Some of the marketers NEWS-ONE spoke to refused to talk about what was happening in their industry as that had been their culture.

Currently, top producers are not releasing movies as they used to. Socrates Sarfo for instance has not gone on set after he made the headlines with his last movie.

It is difficult to get information on the sales of movies in Ghana just as the amount actors make from their acting job. Whatever is put out there is speculative.

NEWS-ONE’s last checks at Damfo B.A. Productions, a movie distribution company, revealed that Socrates Sarfo’s ‘Hot Fork’ sold 80,000 copies while ‘Ama Ghana’ sold 250,000 copies.

‘Ama Ghana’ at the time was ahead of ‘Heart of Men’ and ‘2016’, which had each sold some 200,000 copies. Shirley Frimpong Manso’s ‘Perfect Picture’, at the time also sold over 150,000 copies.**