British Airways has drawn the winner of its promotion dubbed the "No frills Fare- for full Service Promotion". The draw which was organized live on Joy FM generated a lot excitement and interest in British Airways and its sservices.
The promotion was meant to encourage increased patronage of British Airways premium class tickets (First class and Business class).
Giving details about the promotion the presenter of the Joy FM Super Morning show said during the period of the promotion passengers who flew premium class on British Airways were offered tickets at a price that is at par with any no frills airline. She explained no frills services as where passengers are given the raw service of transportation from destination to the other with no additional benefits such as personal attention, concern for passenger welfare, concern for passenger luggage and others.
She said British Airways cannot bring itself to reduce the quality of service it offers to its passengers but it can equally compete pricewise with no frills airlines.
After the draw Ms. B.J. Eleazar of Accra came out as the ultimate prize winner with ticket number 1252408687110 which was picked by Ms Ruxandra Obreja, commissioning News Editor at BBC Regional Services. For her prize Ms. Eleazar receives an Accra-London-Accra business class ticket on a British Airways flight.