Producer, Nana Poku Ashis
Renowned producer Nana Poku Ashis has voiced his concerns about the current state of Ghana's movie industry, highlighting several issues that have led to its decline.
In a submission on Accra-based Hitz FM on July 18, 2024, Ashis criticised the practice of casting younger actors with makeup to play older roles, calling it "irritating" and a factor in the industry's loss of professionalism and audience interest.
“It is irritating sometimes when you watch movies and there's an older character that needs to be cast by an older person in the system and then they use the younger ones with white powder and those nonsense, it's very irritating. There are a few that do it well. Yeah, but not everybody does it well. That makeup thing, not everybody is perfect in those roles."
He also pointed out the repetitive and predictable nature of Ghanaian movies, which he says has driven audiences to prefer Nigerian films, which offer better quality and direction.
“I'll say the movie industry was privileged. When it really kicked, when it really flourished, we were all going to the cinemas to watch them, but then constructively, their writings went down.
“And then people started comparing. You could tell, like, you start the movie, you know how it's going to end. So then people started comparing ours to the Nigerians. They could see the quality and direction, everything that they wanted to see on the other side. So then they were jumping there. This world is a competition. If you're not doing it and B is doing it, expect all of us to go there,” he said.
ID/GA
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