Channel O introduces VideoWars

Music fans around Africa must be thrilled to get the opportunity and authority to decide on their favourite music videos after the launch of Channel O’s new virtual interactive music video war show this month.

VideoWars is a first-of-its-kind experience where viewers use a synchronised VideoWars Facebook application and mobile site to decide which music video plays next while interacting with other viewers on air as well as online.

At any time, four music videos from around the world will go head to head in an all-out war for television domination, vying for the votes of Channel O viewers to see which one is going to dominate LIVE on their television screens. This means fans will be able to vote for the video that they want to see rule on Channel O via social networks and SMS.

“With VideoWars, Channel O is giving its viewers and music lovers the chance to view their favourite music videos and musicians battle it out, with them at the controls. We are delighted to be pioneering this technological innovation for our music and we will continue to give our viewers the latest and best of Original African music,” says Channel O Africa Manager Leslie Kasumba.

The show advances the concept of social TV by selecting and displaying the names and profile pictures of viewers who supported the winning video and by hosting a live audience chat channel which combines Facebook, Twitter and SMS interaction on air as well as on Facebook.

VideoWars takes to your television screens every Friday at 20:00 CAT on Channel O (DStv Channel 320) and viewers can freely interact via http://www.facebook.com/channeloafrica http://videowarsafrica.mobi and via SMS on +27839208401 where standard international rates apply.