D'banj, Tiwa Savage, others lived their music at #HeinekenGidiFest

The highly anticipated 3rd edition of the #HeinekenGidiFest went down on Saturday, 26 March 2016 with performances by several A-list artists and the first ever Heineken ‘Live Your Music’ – THE TAKEOVER session in West Africa.

The event which held at the Eko Atlantic City, Lagos, had performances from D'banj, Tiwa Savage, Yemi Alade, Phyno, Timaya, Adekunle Gold and others.

Fans were treated to THE TAKEOVER, a unique music experience which allows them to ‘takeover’ from the music DJ using customized wristbands provided by Heineken Nigeria.

“Heineken is as into live music experiences as their fans are.That’s why it celebrates, encourages, and enables music fans to be more active music live-rs,” said Ngozi Nkwoji, Senior Brand Manager, Heineken Nigeria. “Because to fully experience music, it's not enough to just listen to it, you have to live it.”

The event was hosted by Nigeria’s Sensei Uche and South Africa’s Nomuzi, while Heineken ‘Live Your Music’ – THE TAKEOVER session was hosted by David Jones David.

Heineken also provided free transportation for music ‘live-rs’ as part of its commitment to the 'Don’t Drink & Drive – Enjoy Heineken Responsibly' message.

About Heineken®

The Heineken® brand, that bears the founder’s family name - Heineken - is available in almost every country across the globe and is the world’s most valuable international premium beer brand.

To follow Heineken® on Twitter visit www.twitter.com/heineken and to become a fan on Facebook go to www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at www.youtube.com/heineken.

Heineken continues to integrate its responsible consumption program into all activities. 'Enjoy Heineken® Responsibly (EHR),' our global brand-led approach to promote responsible consumption, first launched in 2004.

Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.

Heineken employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.

About Red Media Africa

Red Media Africa (www.redmediaafrica.com [6]) is the PR & Empowerment Marketing division under the parent brand, RED.

It focuses on using inspiration, empowerment and action to help brands and organizations connect with their audiences, enhance their bottom-lines and lead in their industries.

It has 6 major practice areas: Corporate Practice, Technology Practice, SME practice, Governance Practice, Faith Practice and the International Practice - with work for brands across Nigeria, Ghana, Kenya and South Africa.

RED owns the continent's largest portfolio of youth media brands. Its Content Division holds brands across TV, radio, online and events including Y! Magazine,YNaija.com, Rubbin' Minds, #YTech100 and The RED Summit.

It also anchors a development firm, The Future Project, which projects include Africa's leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.?