Davido was really strategic with his 'Timeless' album promotion - Edwardaganesh

Media personality Edwardaganesh, in an interview with Prudent on GuideRadio, praised Nigerian superstar Davido for his well-planned promotion of the Timeless album released on March 31, 2023.

He emphasized that the extensive media promotion played a crucial role in pushing Davido's music to a global audience.

Edwardaganesh highlighted the effectiveness of various promotional channels such as bloggers, TV promotions, newsletters, influencers, and paid sponsorships in achieving global reach for music.

He advised upcoming artistes not to underestimate the power of media promotions.

Born on March 29, 1998, in Konongo, Ashanti Region, Edwardaganesh began his career as an actor before diversifying into blogging, TV presenting, and public relations.

Currently, he works closely with artistes Sista Afia and Efya Nokturnal and serves as the Personal Assistant to Felicia Osei of Onua TV.

In addition to his media career, Edwardaganesh is a Registered General Nurse who completed his training at 37 Military Hospital Nursing and Midwifery Training College. He believes strongly in optimism as the key to achieving success.