Ghanaian artistes absence at 2024 AfroNation Portugal disturbing - Berny Sarfo

Mr. Berny Sarfo, Chief Executive Officer of Bizzle Entertainment, has expressed concern over the absence of Ghanaian artistes at this year's AfroNation Portugal, describing it as a negative signal for the music industry.

This year's AfroNation Portugal concert features headliners such as Rema, Asake, Ninho, J Hus, Diamond Platnumz, Tyla, the Compozers, and Odumodublvck.

In previous years, Ghanaian artistes have consistently performed at AfroNation global shows, with stars like Black Sherif, Camidoh, and Stonebwoy energizing the concerts.

Mr. Sarfo, a renowned Ghanaian event promoter, believes that the absence of Ghanaian artistes at this year's music event indicates a lack of investment in our artistes and a decline in Ghana's global music presence.

"Ghana is one of the leading nations in Afro music, and not having any artiste on the bill at this year's AfroNation Portugal is quite disturbing. It also shows that our artistes have not yet reached their potential," he said.

"We need massive investment in our artistes so they can perform shows outside the country, as this is one of the most significant ways to promote Ghana. The investment can come from private individuals or even the government to help artistes reach the international music audience," he added.

The renowned promoter also urged Ghanaian artistes to elevate their performance on the international stage to gain recognition and secure bookings for major international shows.

"We have the talent to compete at the highest level of world music, and providing artists with all the necessary support would be crucial for our global music presence. All stakeholders should work towards this goal. If Ghanaian music thrives globally, we all benefit," he emphasized.

Over the years, the Bizzle Entertainment CEO has organized successful shows in Europe featuring Ghanaian artistes as headliners and has assisted in booking many of them for other shows around the world.