Ghanaian beauty industry lacks professionalism - GM of Mizani

Mr. Saad Khan, General Manager of Mizani has stated that the Ghanaian beauty industry lacks professional beauticians and hairstylists.

He made this assertion at the launch Bond Phorce, a new hair care technology from the Mizani brand yesterday 5th February 2018 in Accra.

Mr. Saad revealed that the Ghanaian beauty industry's biggest challenge is a low level of professional beauty personnel, he maintained that the sector is flooded with trained people but lacks professional beauticians and hair stylists.

He attributed this shortfall in the beauty industry to the low level of education and inadequate beauty schools. He reiterated that this has given rise to many trained individuals and few certified hairdressers.

This he said has made marketing and making people understand the importance of using professional safe products such as Mizani's Bond Phorce a huge challenge.

Mr. Saad Khan, also mentioned that a lot of training and education will help curtail the situation.

Bond Phorce is a new hair technology that keeps the hair healthy and strong even in the face of harsh chemicals and rough weather effect. It restores an ideal PH for hairs making them longer, shiny and bouncy.

Mizani, a Professional salon brand from the L'Oreal West Africa beauty market has been in Ghana for past three years and is determined to offer professional grade hair products, empower stylists and consumers to create any look with desired ease.