Hammer
Ghanaian record producer Hammer has discussed the impressive development of the country's music industry, despite facing significant challenges.
Hammer highlighted the lack of structured support and formal record labels in Ghana, emphasizing the industry's reliance on independent efforts.
Speaking in an interview on Starr Chat with Bola Ray on Thursday, Hammer remarked, "It is impressive where we are as an industry, considering that nobody had any help. It's different when an industry is full of businessmen with structures. We don't have structures; we don't have anything. Do we have a record label in Ghana? Hand to heart, do we? No, we have independence."
Hammer pointed out the critical difference between independent labels and established record labels, emphasizing the importance of connections and networks. "The difference between an independent and a record label is the connections, the reach, the network. We have done well considering the tools we have, and that is why I am impressed with what the boys have done until now."
He praised artists like King Promise and Black Sherif for achieving international success independently. "Before he got his deal, King Promise was really out there. Black Sherif is out there. Most of these Nigerians are out there because they have some support. But these guys, Charlie, look at how Medikal and Chris Waddle started the AMG thing on their own."
Hammer also credited producer JQ for laying the groundwork for the current generation of artists. "The good thing you should know about our music is that it all started with a producer camp. JQ's boys, JQ developed a clan."
Hammer's insights underscore the resilience and ingenuity of Ghanaian artists, who continue to thrive despite limited resources and support.
