Berla Mundi
I have been listening to the Touchdown on Live FM a lot these days. That is the show that airs after Sammy Forson’s late afternoon show and hosted by Berla Mundi Ardadey. At least I have been doing so since Jeremie focused on the morning show and left this for Mundi to host.
Thus Berla Mundi whose foray into radio began in earnest when Live FM was launched and she was the presenter of the entertainment segment on the Mid-Morning Show with Antoine Mensah and the late afternoon show with Forson.
Before making it to radio, Berla was a TV presenter. She hosted a few shows on GhOne including Rhythmz TV as well as OmniBuzz and Daily Buzz. She was also the presenter of Miss Malaika and other shows on the channel.
My observation of Berla since she got on radio is that she is one person who can say anything on radio without any regard to how that would be perceived by her listeners. Sometimes you cringe when Berla is about to say something and bam! she says it.
Berla is a confident girl. She speaks her mind regardless of who is listening. The one other female presenter she reminds me of is Caroline Sampson, especially when she used to host The Y Lounge, which she incidentally also took over from Jeremie.
The topics are relevant to the age group that listens and both she and the panel address them as they ought to and it is obvious from the messages they read from Whatsapp and Twitter that they are tuned to the right people.
It is obviously not a programme for my age and of course I find myself poking holes in all the arguments both she and the guests make, but I am not the audience for who the show is produced so I can take the chill pill.
I also think the music is good and it goes directly to appeal to the young people I am certain the show is targeted at and so is the news and tidbits that she drops on the show every weekday.
All that said, I think she is carefree, but very relaxed on the show and that manifests in how well she flows with both those in the studio and the contributors from outside.
Her brazenness which I cannot decide whether it is confidence or daringness aside, I think Berla’s show is becoming one that addresses issues of young people in contemporary times. There seem to be no subject that Berla won’t touch including: sex, reproductive health, relationship, sex-tape and name them.
Touchdown looks that the show that would define Berla’s radio personality as a sassy, vivacious, informal and if you like very daring. Listen to her on Live 91.9FM on weekdays from 7pm and decide.
By: Francis Doku (Twitter @TheGHMediaGuru)
