It doesn’t pay to do executive production now – Okraku Mantey

CEO of Slip Music Mark Okraku Mantey has said being a music producer is not as profitable as it was some years back.

According to him, presently investing in music production may render the investor bankrupt if not carefully examined.

“When you invest into production and you’re not careful you’ll go bankrupt. It pays to produce but it doesn’t pay to executively produce. I did both production and Executive production.”

The Mentor Judge disclosed that the Executive Production work is mainly to spend money in the music but the production is the studio work.

In an interview with Bola Ray on Starr Chat, Okraku Mantey was asked if album business is dead, which he answered in the affirmative, “Yes and even in the West.”

He added that currently the solution is to produce a single and manage to get people to play for the artiste through traditional media and social media and get shows to perform.

He was again asked who then regulates album sales?, Mark Okraku said, “That is the new job of the Ministry of Tourism, Arts and Culture.”

Giving reasons why he’s not as active as he used to be in music production, the Hitz FM Programs Manager disclosed that he’s furthering his education, being a family man and age factor accounted for his inactiveness in studio production.

“I think that every human being should evolve at a point in time. If after every ten years you still remain the way you were ten years ago then you are already failing in life,” Mark told Bola Ray, the host of Starr Chat.

Mark Okraku-Mantey attended Datus Complex Schools (Bubuashie) and continued to St. Augustine College in the Central region. In his school days, he was the first student to be allowed to play as official Disc Jockey for St. Augustine College.