Jamaican-themed event, PinexGinja to be held in Ghana on Dec 24

PinexGinja (Pine and Ginja), the Jamaican-themed event based in Accra, Ghana which platforms authentic Dancehall culture, and expanded its footprint in West Africa this year with a residency in Nigeria in November is returning to Ghana this year on December 24, 2022, for its fourth staging. The event will be held at Rehab Beach Club, the venue which hosted Kendrick Lamar while he was in Accra earlier this year for his album listening party.

The theme of PinexGinja this year is ‘Chale Wi Tallawah’. The phrase is a combination of Ghanaian and Jamaican words. Chale in Ghana means ‘friend’ and tallawah in Jamaica is strong.

Building on their goal of connecting members of the African Diaspora together, the organizers of PinexGinja—the MCBS Group—are looking to bring the same experience of authenticity and a piece of Jamaica to patrons in Ghana.

“At PinexGinja, our goal is about using culture, specifically Jamaican Dancehall and musical culture, to act as a runway for members of the Diaspora to connect and build. So, this is something we enjoy doing and we are humbled and elated to be able to bring more of Jamaica to the motherland, especially during its 60th year of independence celebrations,” said Mark Beckford, the founder of PinexGinja.

“As our theme, this year says, PinexGinja like Ghana and Jamaica is punching above its weight and making an important mark,” Beckford continued.

The event will have DJ Quenchie from Jamaica, DJ Khalil and Nyah di Selecta from the U.S., Maleek DJ from Ghana, and Lissa Monet from Canada.

“At PinexGinja, we think that Jamaican culture travels very well. We have seen evidence of that with the Verzuz online event with Beenie and Bounty, Usain in Stormzy’s music video, and just Jamaican music popping up over and over again. PinexGinja is a space to celebrate that,” he said.

“We have some major plans for December and will be continuing to deliver the high-energy vibes and mood that we are known for. Stay tuned to the space at pineginja.com and our socials @pinexginja,” he said.

This year, the brand fulfilled one of its goals of expanding in West Africa. One of the key persons behind the expansion in Nigeria, Nykeeba Brown also known as DJ Quenchie, said helping to bring Jamaican culture to Nigeria was monumental. Brown, who lives in Lagos, believes that Jamaican culture has a place in the city of 15 million inhabitants.

“I am very happy that this event took place. The residency has been in the ideation phase since the beginning of the year, and I believe that Lagos is primed for the infusion of Jamaican culture into the very vibrant entertainment scene here. Jamaican music and culture has a unique heritage and special pedigree, and with the success of Nigerian music, it is the perfect time and blends of energies,” she said.

Brown, who goes by the name DJ Quenchie (@djquenchie) said the residency highlighted Jamaican music, food and vibes curated and inspired by Jamaicans.

“While Jamaican vibes and music and DJs drove the residency, we represented where we are based. We are looking to continue the movement,” she said.

For more information go to www.pineginja.com

All media inquiries contact MCBS Group at pineandginja@gmail.com