Kofas Media, Silverbird Ghana team up to fight piracy in cinemas

Film makers who premiere their movies at the cinema centres in Ghana are now faced with new piracy challenges due to unscrupulous attitude of audience who illegally records Facebook live movies on their phones.

Due to this obstacle, producers of rib-cracking movies, Kofas Media and Silverbird Ghana have teamed up to initiate a campaign against cinema piracy in Ghana.

The campaign according to Kofi Asamoah, CEO of Kofas Media will roll out soon with the help of the media.

“We feel that we as film makers, we can’t just produce films for people to watch, we must protect the films that we make and we need the media as stakeholders in the movie industry to help champion this course.

“Let’s support this campaign to help reduce this piracy canker since making movie is capital intensive,” Kofi Asamoah disclosed at media briefing at the Silverbird Cinema, Accra.

The country manager for Silverbird Ghana, Mrs. Fumilayo Onuma, disclosed that television stations have also started pirating film makers’ hard work.

“We want everyone to support us when we start our media campaign against piracy at the cinemas before it get to the level that will be difficult to fight.”

Until recent years, movie premiere at cinemas in Ghana have seen tremendous improvement and has aided in reducing piracy rate in the movie industry.

For ages past, the movie industry in Ghana has experienced serious setbacks due to rampant piracy of movies by individuals and groups who do not value the hard-work of film makers in Ghana.

Piracy is a global crime that commenced way before the establishment of any film industry in Ghana and its perpetuation continues unabated in every corner across the world.

The emergence and development of new formats for film distribution using digital technologies like CDs, DVDs, VODs and online streaming platforms have done little to curb piracy.