LUV FM’s Anita for ‘BBA Amplified’ launch

Celebrated female radio icon Anita Akua Kyerewaa Kuma of Kumasi based Luv FM, a subsidiary of the Multimedia Group Limited, has been confirmed as one of the faces to grace this year’s opening ceremony of what can aptly be described as Africa’s most popular reality TV series, Big Brother Africa.

Anita, a popular radio brand within the urban circles of the Garden City, has disclosed in an exclusive interview that her five day stay at Southern Sun Group Hotel, Johannesburg, will offer her a golden opportunity to fraternise with people from other parts of Africa, and that her travel arrangements to South Africa, venue for the event were almost complete. “It’s a fun trip for me and I can’t hide my joy,” the radio diva said.

She will be meeting up with journalists from 13 other African countries (one from each of the participating countries for this year’s event). She will also spend a night with the other journalists in the Big Brother House to get a feel of the buzz as well as take part in other social activities such as a tour of the city and the Multichoice Head office, and will climax it all by attending the ‘Big Brother Amplified’ launch, says Anne Sackey, country publicist for Multichoice.

Though M-Net is yet to announce the housemates for this year’s event, which has been named ‘BBA Amplified’, the 91-day fun-filled TV entertainment series will be launched Sunday, May 1, where housemates from 14 participating countries, (Angola, Botswana, Ethiopia, Ghana, Kenya, Malawi, Mozambique, Namibia, Nigeria, South Africa, Tanzania, Uganda, Zambia & Zimbabwe) will be unveiled.

Anita, the presenter with a voice silky and potent enough to ignite excitement and pleasure, has maintained her longstanding dominance over midmorning radio in Kumasi, a feat that has earned her the admiration of listeners of Kumasi’s number one urban radio station, Luv 99.5FM.