Looks matter in the entertainment industry - Anita Akuffo

Fast rising beautiful host of Fashion GH TV show, Anita Akua Akuffo, has disclosed that her father is against what she does as TV Presenter and her involvement in show-business in general.

According to Anita the lack of support from her dad is the reason why she has decided to dress decent and takes her appearance very serious so as not to bring shame upon her family.

“My style of dressing is from my upbringing. My parents are very strict and my dad is already not in support of what I do, so the least I can do is to abstain from anything that will tarnish my family’s reputation,” Akua stated in an interview with Flex Newspaper.

She emphasized that pleasant appearance of showbiz persons is very crucial in the entertainment industry. Recalling her Miss Malaika audition days, Anita who believes appearance is of great importance in the media, disclosed how looks was the first thing the judges scrutinized before promoting a contestant to the next round.

“During my Malaika first round auditions, looks qualified us into the next round even before we spoke. Looks really does matter in the entertainment industry. Currently, whether in TV or radio, people consider your looks even before your capabilities,” Miss Akuffo told Flex newspaper.

Anita however, added that one cannot go very far in any form of business with their stunning looks, if they are not brilliant, hardworking, determined, focused or dedicated to whatever it is they do.

According to Akua, as she is affectionately called by her folks, decent dressing is a brand she has been carving for herself since the year 2012, because her parents do not tolerate obscenity.

“Dressing decently is also a strategy that is helping me a lot since I entered the public domain in 2012. I don’t want people to see half naked pictures on my social media pages. You don’t have to go naked just for attention sake. You can be decently dressed and still look attractive,” she added.

The 2nd runner-up for Miss ECOWAS 2012 went on to address the perception that she cannot do without make-up. She said making-up has become part of her due to her line of work and she usually posts pictures of her in make-up on social media, in order to advertise her make-over artistes.

Miss Malaika, Ann said, shoved her into the limelight and opened many doors for her. Today, she hosts Fashion Gh which airs on Gh One TV, Viasat 1 TV, Max TV, TV7 and 4Syte TV, as well as host events, commercials, voice overs, etc.

Anita Akua Akuffo is an aspiring Legal Practitioner who is currently in her third year at the Ghana Institute of Journalism (GIJ), offering Communication Studies and specializing in Journalism.