MTN launches app for ‘Kumawood’ movies

Telecommunication company MTN Ghana, has launched an App designed to host local movie content, short/ funny videos and celebrity news for movie lovers at the Golden Bean hotel in Kumasi.

The ‘Kumawood Application’ also offers a one stop shop for customer access, Citi Showbiz has learnt.

At the launch of the app, Mr. Noel Kojo-Ganson, General Manager of MTN Ghana Consumer Marketing, said, MTN, in line with its digital agenda continues to take advantage of the rapid technological advancement to introduce exciting mobile applications that are relevant to the local market.

He said this is also to help support the country’s national development through the creation of locally relevant and user–friendly ICT solutions to individuals and the business community.

Mr. Kojo-Ganson further stated: “the availability of the Kumawood App will make access to local movies more convenient and enjoyable because movie lovers now have unlimited access to local movies, music and comedies in different local dialects: Twi, Hausa, Dagbane, Ga and Ewe. For MTN subscribers with Android phones, they can easily enjoy this service anytime, anywhere at their convenience.”

According to a peacefmonline.com report, the movie producers at the launch expressed their gratitude to MTN for the new window of opportunity that had been opened for the industry to market their product.

The President of Kumawood, Mr. Samuel Darko said the App will help address the issue of drastic reduction in the sale of movies.

Even though sales of Ghanaian movies in general have been on low ebb, it is believed that movies done in the Akan language still wield some clout in the Ghanaian film industry.

This has even made some renowned actors who hitherto had been limited to English language movies to drift to the local language market.

Mr. Chimere Mbonu, CEO of M-Tech, the Content Provider working with MTN to provide the service is confident the App will change the fortunes of the movie industry.

“The App has been introduced to boost the morale of movie directors and reduce some of the challenges confronting the industry.”

He further assured MTN and the Kumawood movie industry of his commitment to making the app successful.