The Director of Communications and Special Projects of the Musicians Union of Ghana (MUSIGA), Ahuma Ocansey popularly known as Daddy Bosco has explained how the list of the top 20 most played songs on the radio was compiled.
Speaking in an exclusive interview with Melvina Frimpong Manso on Suncity 97.1 FM’s Showbiz 971 in Sunyani, Daddy Bosco said MUSIGA did not determine who should be in the list but rather based on a software introduced by Kisema (a logging system company in Ghana).
“This list is a quantitative base list which was conducted by an agency called Kisema—which engages in an online and digital survey. They have the capacity to monitor airplay in real time. They have the system to plug in and monitor several radio stations nationwide.
Currently, they are covering about 80 percent of the stations in the country. They took playlists of these stations and the software aggregates it. This is a scientific approach,” he explained.
He justified that the MUSIGA top 20 songs were based on radio airplays—and if they are to do a list of top 50 or 100 songs, then a gospel song will appear in it.
Daddy Bosco believes it will help the industry—as event organizers can also determine which artist should be billed for their events if they use the ‘Kisema approach’.
“What Kisema do is very exciting…If the industry buys into their concept we can monitor the playlist of all radio stations and they will be no doubts when it comes to the sharing of royalties. GHAMRO can use Kisema’s software to pay royalties and musicians can also approach them to assess their promotional strength at the various regions in the country,” he stressed.