'Move Afrika' will focus on job creation and economic growth - Caralene Robinson

After enthralling Ghanaians with a memorable experience back in 2022, Global Citizen is keen to make a return with a new initiative dubbed “Move Afrika."

Chief Marketing and Growth Officer of Global Citizen, Caralene Robinson expressed her excitement about coming back to Ghana for the Move Afrika event.

"I'm back to celebrate Ghana. I'm back on behalf of Global Citizen. We are excited to return and bring a campaign and an event back soon to the global city," Robinson said in an interview with Lexis Bill on Drive Time On Joy.

Robinson emphasized the impact-driven focus of the Move Afrika experience, which aims to create jobs and foster economic development.

"Our focus is creating jobs and economic development through the event called Move Afrika. It's about moving the continent, the culture, and individuals forward," she explained.

Move Afrika encompasses two main aspects: building infrastructure for touring to attract bigger artists to the continent and creating jobs in the live event and concert space, as well as stimulating the creator economy. This includes sectors like food, music, art, podcasting, and fashion. Robinson highlighted the importance of supporting entrepreneurs, providing training, and creating jobs to offer young Africans opportunities to tell their own stories.

"It's a market that I love personally. We had such an amazing experience in Ghana and were able to drive impact. Now, the time is right to help create jobs and opportunities on the ground. We want to come back every year, not just for an event but to drive lasting impact," Robinson added.

Global Citizen's Move Afrika initiative began with an event in Kigali last December, headlined by Kendrick Lamar.

The event included various programs such as a shadowing program for young people to learn about lighting, rigging, set design, and directing, a film workshop, a food experience, and a fashion pop-up.

These activities are aimed at training and celebrating entrepreneurs while providing participants with skills applicable to other live shows.

The initiative recognizes Africa's rapidly growing population, projected to account for 50% of global population growth by 2050. With population growth outpacing job creation, the goal is to boost the creative economy, which currently contributes about 6% to the continent's overall economy.

"We will be back in Rwanda and hope to return back to Ghana soon," Robinson noted. She encouraged everyone to show up on time for the live show and to log on to globalcitizen.org or download the Global Citizen app to sign up, take action, earn rewards, and access information about tickets and the event lineup.

Robinson reiterated that Global Citizen is an advocacy organization committed to eliminating poverty worldwide. Through their app and website, audiences can take action, earn rewards, and access free tickets to their events.

"It's more than a party; I just want to make that very clear," Robinson concluded, highlighting Global Citizen's mission to drive impactful change.

In 2022, the Global Citizen Festival in Ghana featured performances by Usher Raymond, SZA, Stormzy, Stonebwoy, Sarkodie, Tems, Tiwa Savage, Yaw Tog, and DWP Academy, among others.

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