NAM 1 signed artistes as strategy to endorse his Menzgold business – Willie Roi reveals

Head of Zylofon Arts Club, Willi Roi has revealed that the intention of the Chief Executive Officer of Zylofon Media, Nana Appiah Mensah was to sign major Ghanaian artistes to support his parent company, Menzgold.

Many entertainment pundits who realized that fast-growing multimedia entertainment company do not pay particular attention to promising artistes but only interested in signing the already known artists who have built a strong music brand both in Ghana and beyond have on many times asserted that the Music record label was using the already established artistes their other unpopular brands and businesses.

Confirming this, the outspoken music producer with over forty-five (45) years of experience said Nana Appiah Mensah knew musicians signed by the outfit were in no way going to make good returns from sales of their records to pay for the money invested into their careers.

Roi further revealed on Kasapa Entertainment, hosted by Kojo Preko Dankwa that Zylofon Media achievements within a short period after its emergence were all done on experimental bases which has never been done in Ghana.

According to him, Nana Appiah Mensah was more focused on investing in endorsement and setting up a music record label to manage the musicians signed but the in balance was that the artistes signed were more interested in the monies they were getting from the endorsements.

“We knew that the luckiest people in this industry were just this few people signed because the thinking of the man [NAM 1] was the endorsement angle of his products. He knew you [musicians] weren’t going to sell records enough to pay him. It was a strategy we chose because I understand that endorsement is a very essential component in any artist development.

“We were doing an experiment that has never been done in this country before. The man [NAM 1] was investing in endorsements and setting up a record company to handle the artistes. So the in-balance was that artists were more interested in the monies they were getting from the endorsement more than focusing on the label. They weren’t really interested because they are indes [Independent].” Willie Roi reveals on Kasapa Entertainment

Willie Roi asserted that Zylofon signed artistes have benefited greatly from the record label.

“Because of the endorsement money given to Stonebwoy, he was able to do a world tour and record with Sean Paul and other big artists. When I send Stonebwoy’s catalogue outside, every musician wants to record with him.” Willie Roi told Kojo Preko Dankwa on Kasapa 102.5FM